Candere, founded in 2013 by Rupesh Jain, is a contemporary lifestyle jewellery brand from the House of Kalyan Jewellers. It offers over 8,000 designs in gold, diamond, and platinum, blending elegance with affordability
In 2017, Kalyan Jewellers acquired a majority stake in Candere, enhancing its online presence. By 2024, Kalyan fully integrated Candere, expanding its reach across India and internationally.
In May 2025, Bollywood icon Shah Rukh Khan became Candere’s brand ambassador, marking a significant step in the brand's national expansion strategy.
Candere aims to resonate with Gen Z and millennials by offering jewellery that reflects individuality, meaningful gifting, and everyday self-expression.
Jewellery has always been a powerful expression of love, memories, and identity," says Shah Rukh Khan, emphasizing the brand's modern perspective on adornment.
Candere offers a wide array of handcrafted rings, earrings, necklaces, and bracelets, catering to both women and men, with prices starting at ₹10,000.
With over 75 retail stores and a robust online platform, Candere ensures a seamless shopping experience, blending traditional retail with digital convenience.
Candere's collaboration with Shah Rukh Khan is part of a broader strategy to redefine lifestyle jewellery and expand its footprint across India.
While Amitabh Bachchan represents the heritage-rich Kalyan Jewellers, Shah Rukh Khan brings a fresh, dynamic energy to Candere, appealing to a younger audience.