Why 'The Marvels' Opening May Shock You

1. "The Marvels" movie is expected to have an opening of $75M-$80M.

2. This opening is about 50% lower than the first Captain Marvel movie's opening.

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3. The movie is directed by Nia DaCosta and is set to open on Nov. 10.

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4. Some attribute the lower projection to the absence of promotional activities due to an ongoing strike.

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5. The film's campaign was launched later than usual in Marvel campaigns.

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6. Some audiences are not connecting "Captain Marvel" to the other characters in the franchise.

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7. "The Marvels" features Brie Larson's Carol Danvers, Ms. Marvel's Kamala Khan, and WandaVision's Monica Rambeau.

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8. The movie's performance among men under 35 is not as strong as other MCU titles.

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9. "The Marvels" faces competition from movies like "Thor," "Black Adam," and "The Flash."

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10. "Captain Marvel" is trailing in interest among men and women under 35 compared to other Marvel films.

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